Are you wondering why you should place an emphasis on blog marketing in your marketing mix? Are you unsure what added value a blog entry can offer you? This article will explain to you in a simple way why you need a blog entry for your business.
Understanding the Great Value of Blogs in the Business
Classic advertising is a thing of the past
Buying behavior and thus the demands on advertising and thus marketing have been in constant change for years. Where it was once the barkers who wanted to motivate customers to buy from their booth and later companies who placed newspaper and radio advertisements, the demands on advertising have changed a lot.
The internet also created a whole new way of advertising and your customers or guests no longer want to be bombarded head-on with flyers and physical advertising materials! Instead, more subtle advertising is much better viewed online and increases the recipient’s potential willingness to buy. One of the biggest differences from blog marketing is the fact that information and recommendations are not written by your business itself, but by a credible third party: the bloggers.
Trust and Credibility
Bloggers and their blogs enjoy great trust from their respective target audience. They establish themselves as experts in a certain area and their entries are therefore considered to be very trustworthy. In contrast to Google reviews. In addition, high-quality images and the detailed and individual writing style increase trustworthiness.
In addition to the trust-building effects, blog articles also offer added value for your search engine optimization. Building backlinks on the internet increases the relevance and visibility of your company for search engines.
A blog article usually has a lifespan of around 2 years. As long as blog entries stay on a blog, sometimes they are added to keep them up-to-date! This means that the entry or the recommendation for your company can be found permanently for the reader when the search for it. Also serves blog marketing as a reference book or reference for your business. Many customers find out in great detail about the company before visiting or buying a product and therefore like to read recommendations and experience reports.
Video sharing concrete tips on how I turned my blog and youtube channel into a thriving business!
Increase Business Awareness
No customer or guest wants to hear from a company how great it is! That’s why blogs offer you a creative opportunity to increase your awareness . Because you can reach your target groups without wastage and benefit from the bloggers’ authenticity. Furthermore, bloggers put all their heart and soul and many hours of work into the collaboration and you get creative, detailed and honest content that has no limits, as the bloggers can freely design and create individual blog posts!
Customer Acquisition and Retention
With the aim of gaining and retaining new customers for your business, blog marketing is part of strategic marketing. Compared to influencer marketing, blog marketing offers you the advantage of the sustainable dissemination of relevant content. In addition, influencer marketing is usually much more expensive than blog marketing and offers a high reach with a relatively short duration of effect at the time of publication.
On the other hand, blog marketing offers you the advantage that you can specifically reach the target group that is relevant for your business, because these readers actually want to become potential customers! In the case of influencer marketing, there is also the risk that followers will follow the influencers for all sorts of reasons and that there is little interest in buying your products or your offers.
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