Compared to other websites in existence online, blogs are indexed faster by search engines. If you are managing the same and want to boost its exposure over the web, then it will be wise to consider the following points.
Blog Post Optimization
In each and every blog post, it needs to focus on one subject and subtopics. Now in that post, you have to target one keyword and repeat it several times throughout the body. You may use a secondary keyword in the body of the blog but, don’t stray away on your primary keyword. In addition to that, the keyword has to be present in the title of the post. When using headers, put it in too.
Whenever you write a post, always provide valuable and informative content to readers. All this while satisfying search engine’s requirements for keywords. Most of the blog posts are of a personal opinion written from first point of view, which is why it is a challenge for bloggers.
Links in blogs are also important. When using links into your post, add the primary keyword to it. You may turn it the other way around too. Check if you could find worthwhile link for your main keyword and then, link it to it.
By nature, these blogs are plain text content directories. Using blog software makes it possible to manage and control the content you are putting on it. Because majority of the blogs are using text links, then the anchor text plays a critical part.
That is the reason why you have to incorporate the keywords in them.
Narrow Down the Category
This one depends largely on the blogging software that you’ll be using. But at some point in time, your posts would be archived in these categories. This is extremely useful feature as it is like having subdomain or subdirectory to your site that stores the text of the same subtopic. Therefore, you must be vigilant in choosing the category.
As much as possible, the category and the theme of your blog must be related closely to one another. Because there’s a chance that you may keep adding new categories as you are writing new posts regarding other topics. But what’s important is to not go overboard. Preferably, start a new blog than doing it this way.
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